Privacy Policy

BRADFORD GREENHOUSES GARDEN GALLERY PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit our website, make a purchase online or in-store, create an account, sign up for marketing communications, participate in Bloom Rewards,or otherwise interact with Bradford Greenhouses Garden Gallery.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

• “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase online or in-store, create an account, sign up for marketing communications, enrol in Bloom Rewards, participate in events, workshops, or promotions, or otherwise provide information to us, we may collect certain information from you, including:

• Name
• Billing address
• Shipping address
• Payment information
• Email address
• Phone number
• Birthday or birth month (if provided)
• Purchase history
• Bloom Rewards membership information
• Points balance
• Communication preferences

Personal information may be collected through our website, retail store locations, Bloom Rewards enrollment forms, customer service interactions, event registrations, contests, promotions, and other interactions with Bradford Greenhouses Garden Gallery.

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to:

• Fulfill orders placed through the Site; • Process payments; • Arrange for shipping; • Provide invoices, receipts, and order confirmations; • Communicate with you regarding orders and customer service inquiries; • Screen orders for potential risk or fraud; • Administer the Bloom Rewards loyalty program; • Award and redeem loyalty points and rewards; • Provide birthday rewards and member-exclusive benefits; • Deliver Bloom Rewards communications and updates; • Improve our products, services, and customer experience; • Conduct internal reporting and analytics; • Provide marketing communications in accordance with your communication preferences and applicable laws.

Bloom Rewards member information may be shared with trusted service providers, including email marketing and communication platforms, for the purpose of administering the loyalty program, delivering birthday rewards, sending newsletters, program updates, special offers, and other member benefits.

Participation in Bloom Rewards is voluntary. Members may cancel their Bloom Rewards membership at any time by contacting us using the contact information provided in this Privacy Policy. Cancelling your membership may affect your eligibility for accumulated points, rewards, and membership benefits in accordance with the Bloom Rewards Terms and Conditions.

We use the Device Information we collect to help screen for potential risk and fraud (particularly your IP address) and more generally to improve and optimize our Site, generate analytics regarding customer interactions, and assess the success of our marketing and advertising campaigns.

MARKETING COMMUNICATIONS

With your consent, we may send promotional emails, newsletters, loyalty program updates, special offers, event information, gardening tips, and other communications related to our products and services.

By providing your email address and opting into marketing communications, you consent to receive electronic communications from Bradford Greenhouses Garden Gallery in accordance with applicable laws. You may withdraw your consent at any time.

You may withdraw your consent or unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Please note that even if you opt out of marketing communications, we may continue to send transactional or service-related communications regarding your orders, account, or Bloom Rewards membership.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties to help us operate our business and provide services to our customers.

For example:

• Shopify powers our online store and processes online transactions.
• Google Analytics helps us understand how visitors use our Site.
• Mailchimp helps us manage newsletters, Bloom Rewards communications, birthday rewards and offers, marketing campaigns, customer engagement programs, and other communications related to our products, services, and loyalty program.

You can learn more about how these providers handle personal information by reviewing their privacy policies:

• Shopify: https://www.shopify.com/legal/privacy 
• Google: https://policies.google.com/privacy
• Mailchimp: https://mailchimp.com/legal/privacy/

We may also share information with payment processors, shipping carriers, loyalty program providers, advertising partners, analytics providers, and other service providers necessary to support our business operations.

These service providers are only provided with the information necessary to perform their services and are required to protect your information in accordance with applicable privacy laws.

We may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or otherwise protect our rights.

TARGETED ADVERTISING

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you.

You can opt out of targeted advertising by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads
• Microsoft/Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of certain targeted advertising services by visiting: http://optout.aboutads.info/

INTERNATIONAL DATA TRANSFERS

Some of our service providers may store or process personal information outside of Canada, including in the United States and other jurisdictions. As a result, your personal information may be subject to the laws of those jurisdictions and may be accessible to governmental authorities in accordance with applicable laws.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA SECURITY

We take reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

While no method of electronic transmission or storage is completely secure, we strive to use commercially reasonable safeguards to protect your information.

DATA RETENTION

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy and to satisfy legal, accounting, tax, regulatory, and business requirements.

When personal information is no longer required, it will be securely deleted, destroyed, or anonymized in accordance with our retention practices.

YOUR PRIVACY RIGHTS

Subject to applicable privacy laws, you may have the right to:

• Request access to personal information we hold about you; • Request correction of inaccurate or incomplete personal information; • Withdraw consent for certain uses of your personal information; • Request deletion of personal information where permitted by law.

To exercise any of these rights, please contact us using the contact information below.

CHILDREN’S PRIVACY

Our Site and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The revised version will be posted on this page with an updated effective date.

CONTACT US

For more information about our privacy practices, if you have questions, would like to exercise your privacy rights, or would like to make a complaint, please contact:

Privacy Officer Bradford Greenhouses Garden Gallery

Email: webstore@bghl.ca

Mail: 4346 Highway 90 Springwater, ON L9X 1T7 Canada